Casio USA has announced a July release for the Surfrider G-5500SRF-1 collaboration model. This limited edition is going to retail for $130 USD.

The Surfrider Foundation is a non-profit grassroots organization dedicated to the protection and enjoyment of our world's oceans, waves and beaches. Originally founded in 1984 by a handful of surfers in Malibu, California, the Surfrider Foundation has expanded globally over the past 25 years to over 50,000 members and 90 grassroots chapters. With several hundred coastal victories under its belt, the Surfrider Foundation has become the world’s leading non-governmental organization dedicated to the protection of our planet’s coastlines.

“G-Shock actively supports protecting our environment and we are proud to partner with the Surfrider Foundation,” said Shigenori Itoh, Vice President of Casio’s Timepiece Division. “Clean and safe oceans and beaches are a priority for G-Shock.”

“G-Shock watches are known globally for their superior quality and we could not be more excited to be partnering with them,” said Matt McClain, Surfrider Foundation’s Director of Marketing. “This limited edition collaboration is a great way to highlight 25-years of commitment to protecting our coastlines worldwide.”

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