Drjays.com has posted an interview with Tadashi Shibuya, who's the Assistant General Manager of G-SHOCK. It's a great look into his history with Casio and how new G-Shocks come into existence. Along with the development of new limited editions, there's lots of other marketing and sales related business that comes into play. He also goes over some of the upcoming collaboration models that will be coming out in the near future.

Link

Mr. Cartoon and Tadashi Shibuya