Posted the 27th day of February in 2010 by Riley.
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Casio USA has put out some press releases about Rihanna promoting Baby-G and G-Shock Minis in her new "Rude Boy" video. She's sporting a wide variety of Casio watches in the video and the photo shoot.
“We are excited to have Rihanna representing Baby-G and G-Shock Mini through her music video,” said Shigenori Itoh, Vice President of Casio’s Timepiece Division. “As a trendsetter in the fashion and entertainment world, Rihanna is the perfect example of style, originality and edge which Baby-G and G-Shock Mini proudly symbolize.”
Rihanna’s mix of R&B edge with pop glam aligns perfectly with the functional style of both the Baby-G and G-Shock Mini lines. In “Rude Boy,” Rihanna adorns three Baby-G models: the hot pink on pink (BG5601-4), the hot pink band with a white face (BG5601-7) and the eye-catching neon yellow on yellow (BG5602-9). With shock resistance and water resistance for up to 100 meters, the Baby-G line is ready to meet the demands of Rihanna’s high-energy performances. Also equipped with world time in 48 cities and 5 daily alarms, Rihanna can make sure she’s on time and in style no matter where her travels take her.
The two G-Shock Mini models intertwined in Rihanna’s wrist wardrobe add style and functionality to her fashion-forward look. The gloss black with neon pink accents (GMN550-1B) and gloss white with metallic pink dial (GMN691-7B) are as bold as their G-Shock counterparts. The G-Shock Mini features a shock resistant, classic case shape with visual appeal and full functionality. The styles are equipped with 100M Water Resistant, 1/00th stopwatch and 48-city world time.
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