Four new limited edition Baby-Gs have come out of a new project with b Store and four different designers. The "Print" collection includes watches designed by Peter Jensen, Natascha Stolle, Sophie Hulme and Complex Geometries. These will be on sale at the Selfridges store in London for about $225 USD, and there's matching graphic t-shirts for $112 USD.

After the success of our men’s G-Shock collaboration, Casio approached us about working together on the re-launch of their women’s line, Baby G. We thought it would be interesting to work with a mix of young designers and to launch the product exclusively at Selfridges. This led us to ask each designer for a print which would be used on the watch and also as part of the décor of the installation.

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