Casio has announced some new GA-110 G-Shocks. There's a bright pink one that we haven't seen before. This series has at least nine models in it now. A few have been released in Japan this month, and we should see more coming out soon. There hasn't been any word yet on pricing and availability for other markets.

The GA-110 Series of G-Shocks

Casio Releases New G-Shock Watches in Radical Colors
Boastfully-sized, Shock-resistant Watches for Young People into Street Fashion
Featuring New Multi-layered Watch Faces

TOKYO, March 18, 2010 — Casio Computer Co., Ltd., announced today the release of two new shock-resistant G-Shock watches for people who are ready to party and play. The new GA-110 models boast individualistic designs in a bold color scheme using orange, green, and other colors on the case, face and watchband.

Since the release of the original G-Shock watch in 1983, the G-Shock brand of casual watches has won overwhelming popularity among young people, due to its superior shock resistance and totally unique designs. G-Shock watches with art, music, sports or other youth-culture themes have a big following among teenagers who want to emphasize their individuality. The G-Shock watch has become an indispensable fashion piece for today’s younger generation.

The new GA-110 watches typify the solid look that the G-Shock series is known for, through a combination of the boastfully-sized case and the multidimensional watch face with gear-motif hands and LCDs. The new models also exude pure street fashion energy with bold color schemes such as orange and green on the case, face and watchband. These watches introduce a playful design that gives a whole new twist to the G-Shock image.

The GA-110 comes in two models. The GA-110A features gear-motif hands and LCDs in contrasting colors, with orange or yellow as the base colors. The GA-110B features a tone-on-tone scheme in three color choices of blue, green or pink. The radical colors of both models are reminiscent of the world-renowned culture of Japanese animation, and complemented with a glossy finish that gives off a different shine in various light conditions.

Like every new Casio product, the new watches offer plenty of function, such as superior shock resistance, as well as ISO-compliant magnetic resistance. They also feature a stopwatch to 1/1000th of a second.

Specifications

Construction/Capabilities: Shock-resistant, magnetic-resistant (ISO764), water-resistant to 200 meters

World Time: 48 cities (29 time zones, daylight saving on/off) and coordinated universal time; home and local time swapping function

Stopwatch: 1/1000-second; measuring capacity: 100 hours; velocity indicator (maximum: 1998 unit/h, display increment: 2 unit/h); lap / split measurement switching

Countdown Timer: Setting accuracy: 1 minute; 24-hour maximum per set; unit of measure: 1 second; auto repeat

Alarm: 5 independent daily alarms (of which 1 snooze alarm); hourly time signal

Other features: Full auto-calendar, 12/24-hour format

Light: LED light (auto light switch and afterglow, selectable illumination duration: 1.5/3.0 second)

Accuracy at Normal Temperature: ±15 seconds per month

Approx. Battery Life: 2 years on CR1220

Size of Case / Total Weight: 55.0 × 51.2 × 16.9 mm / approximately 72g