Posted the 3rd day of August in 2010 by Riley.
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Casio has officially announced plans to release the Edifice line of watches in the US. They've hired Steven Kaiser to lead the effort in this market. He gives a speech on his plans for the future of Casio Edifice. Their main strategy seems to be based on having a wide range of products that appeals to a younger market in every price range. It's a good look at what we have to look forward to in the coming years.
More from the 2010 NYC event:
"Shock The World" Video Part 1
What do you think?