Battle of the Year x New Era x G-Shock 10th Anniversary Collaboration GA-100B-BOTY-7AER

    Posted the 1st day of July in 2013 by Riley.

New Era and Casio have teamed up for a new collaboration celebrating the 10th Anniversary of the Battle of the Year breakdancing competition in Italy. They have designed a matching G-Shock, hat and t-shirt. Only 99 of the GA-100B-BOTY-7AER watches will be produced. And there's 144 of the hats and 299 of the t-shirts. They will be for sale in the BOTY online store. The G-Shocks features some nice black custom printing on the white resin, and all three items go together nicely as a set. It looks like they have already gone on sale, and will probably sell out soon with such limited numbers.

New Era x G-Shock 10th Anniversary Collaboration GA-100B-BOTY-7AER

BOTY T-Shirt

Press release:

10th Anniversary Collection

The legendary breakdance competition teams up with G-SHOCK and NEW ERA to celebrate ten
years of activity in Italy with a set of limited editions.

Battle of the Year Italy celebrates ten years of activity presenting the “10th Anniversary
Collection”, a limited edition capsule including a G-SHOCK “collaboration model”, a customized
59FIFTY flat visor cap by New Era and an official Tee by New Era (fist apparel collaboration ever
by the New Era brand).

The design was created by the legendary italian rapper and street artist Deep Masito of Colle der
Fomento. The 10th Anniversary Collection is available online at

BOTY Italy 10th Anniversary G-SHOCK | Casio
Model: GA-100B-7AER (
Colors: White/Black/Blue
Production: 99 pcs
Street Price: 119,00€

BOTY Italy 10th Anniversary 59FIFTY | New Era
Model: 59FIFTY fitted
Colors: Black/White
Production: 144 pcs
Street Price: 35,00€

BOTY Italy 10th Anniversary TEE | New Era
Model: 100% Ringspun cotton jersey tee
Colors: White/Black
Production: 299 pcs
Street Price: 30,00€

Filed under: Casio G-Shock, Collaboration, Limited Editions, News

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